01
Diverse Expertise
It takes a team to navigate the financial world and do the job of managing and advising you on the full scope of your financial goals and concerns. We bring a breadth of knowledge and experience that goes far beyond a Google search. Every Northstar client gets the benefit of the full team’s expertise and works with advisors who excel at making the complicated seem simple. Every plan is created or overseen by a CERTIFIED FINANCIAL PLANNER®, a certification considered the standard of excellence for financial planners. Other degrees and designations earned by our advisory team to gain financial expertise include MBA, Certified Investment Management Analyst® (CIMA), Chartered Divorce Financial Analyst (CDFA), and enrolled agent (tax).
02
Full-Service
Financial opportunities and problems are multi-faceted and require deep knowledge of financial planning, investing, and taxes. Our Certified Financial Planners® and enrolled agents create a financial plan for every client as the first step in our client onboarding process, and we do everything required to keep your portfolio allocated so you earn the best return for the right level of risk. We’ll also be the first to tell you when you should hire a lawyer or other expert and will integrate their work into our approach. We provide a service that covers all of this—and yes, even taxes—with one single fee.
03
Fiduciaries
As fiduciary financial advisors, we operate under a fiduciary standard to put our client's interests first. Not all financial advisors or investment managers are fiduciaries, and many will try to hide that fact by saying that their recommendations are required to be suitable to each client’s needs. Northstar Financial Management, however, was formed as a fiduciary financial advisory firm from the very beginning. We believe that it puts us on “the same side of the table” as our clients. We’ve always operated this way, and we always will.
04
Independent
As an independent firm, we created the blueprint for the kind of service we wanted to provide to clients based on what’s best for them, and then built a company that could do just that. Since we aren’t affiliated with a larger company, our firm is its own Registered Investment Advisor that is registered directly with the Securities and Exchange Commission (SEC). Doing this helps us ensure we’re crafting the financial plan and investment portfolio that fits each individual client.
This Isn’t Your Dad’s Financial Firm
— But It Was Ours
The North Star Group was born from a simple conviction: clients deserve the same honest, unbiased guidance from their financial advisor that they've always expected from their CPA.
Dave Jones built a respected accounting practice in Moscow, Idaho, and his clients noticed something — his advice was always clear, independent, and genuinely in their corner. They started asking whether he could manage their investments the same way. Dave saw an opportunity, and more importantly, a responsibility. He made a commitment to act as a true fiduciary financial advisor, never selling commissioned products, always putting clients first. That commitment became the foundation of everything we do.
In 2017, Dave and his daughter Kaitlin formalized that vision by founding Northstar Financial Management as a Registered Investment Advisor (RIA), offering fee-only wealth management alongside tax preparation and tax planning. Their guiding philosophy: the better you understand a client's whole life, the better advisor you can be. That's why they built an independent firm, free from the conflicts that come with being tied to a larger institution.
In 2020, Dave's eldest daughter Charlotte joined to help navigate the challenges of the pandemic — and found herself falling in love with the clients. She never left.
Today, The North Star Group is equally owned and led by sisters Kaitlin and Charlotte Jones. The name has evolved. The promise to clients has not.